London College Of Music (LCME)

The London College of Music have 130 years of inspiring musicians and celebrating diversity in performing arts.  

The Challenge

The London College of Music Exams required a new website to increase engagement of users in downloading exam syllabus and repertoires. This was to lead to an increase in exam bookings ultimately. The website was to become a portal for music teachers and feature a directory for people who wanted to learn musical instruments it also needed to be scalable with LCMEs internal systems with the ability to either integrate or replace all business admin processes. To drive engagement through the website and increase business growth through global partnerships.

The DNA Soluiton

We designed and built the London College of Music website on Umbraco, a .NET open source platform .NET was a preference due to its robust nature and ease of integration and customisation. We have a custom built on the website a membership system, directory and event management system with plans to expand integration with the colleges’ internal systems. Our team have also worked on brand strategy and messaging as well optimised the website for search and run paid advertising. The administration area now provides complete management of teacher data and membership. Over 50% of the site’s traffic comes from mobile devices, so special care was taken around how the responsive elements of this site worked to engage mobile users.

Outcome

The website design facilitated quick access to key information including subjects and information regarding their diverse range of qualifications in the performing arts.
We also facilitated the sign up of teachers to the teacher membership scheme and directory.
Over 50% of the site’s traffic comes from mobile devices, so special care was taken around how the responsive elements of this site worked to engage mobile users.
The result of this has given our mobile traffic the best engagement metrics with a low 30% bounce rate and a session time over 3:30.
Our team has spent several years growing the LCME brand and driving significant traffic to the website. In 2018 we reached over 300k users who matched our profiling with our brand campaign costing just 6p per ad recall lift. We have now moved our campaigns video advertising via our in house videography team

"The website looks great – thank you."
Alexandra Marchant - Communications Manager

London College Of Music (LCME)

The London College of Music have 130 years of inspiring musicians and celebrating diversity in performing arts.  

The Challenge

The London College of Music Exams required a new website to increase engagement of users in downloading exam syllabus and repertoires. This was to lead to an increase in exam bookings ultimately. The website was to become a portal for music teachers and feature a directory for people who wanted to learn musical instruments it also needed to be scalable with LCMEs internal systems with the ability to either integrate or replace all business admin processes. To drive engagement through the website and increase business growth through global partnerships.

The DNA Soluiton

We designed and built the London College of Music website on Umbraco, a .NET open source platform .NET was a preference due to its robust nature and ease of integration and customisation. We have a custom built on the website a membership system, directory and event management system with plans to expand integration with the colleges’ internal systems. Our team have also worked on brand strategy and messaging as well optimised the website for search and run paid advertising. The administration area now provides complete management of teacher data and membership. Over 50% of the site’s traffic comes from mobile devices, so special care was taken around how the responsive elements of this site worked to engage mobile users.

Outcome

The website design facilitated quick access to key information including subjects and information regarding their diverse range of qualifications in the performing arts.
We also facilitated the sign up of teachers to the teacher membership scheme and directory.
Over 50% of the site’s traffic comes from mobile devices, so special care was taken around how the responsive elements of this site worked to engage mobile users.
The result of this has given our mobile traffic the best engagement metrics with a low 30% bounce rate and a session time over 3:30.
Our team has spent several years growing the LCME brand and driving significant traffic to the website. In 2018 we reached over 300k users who matched our profiling with our brand campaign costing just 6p per ad recall lift. We have now moved our campaigns video advertising via our in house videography team

"The website looks great – thank you."
Alexandra Marchant - Communications Manager